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Lansinoh® Lanolin provides the safest, most effective relief for breastfeeding moms experiencing nipple soreness. Lansinoh® Lanolin nipple cream is 100% natural, safe for mom and baby and doesn't need to be removed prior to breastfeeding. It contains no additives or preservatives and is hypoallergenic. Lansinoh® Lanolin is the #1 recommended nipple cream by lactation consultants and doctors in the US. Simply apply a pea-sized amount of nipple cream after each feeding to soothe and protect sore, cracked nipples.