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Our New Children’s Gel Anti-cavity Fluoride Toothpaste is a smooth gel in a tasty mild fruit Fruitlicious flavor – a win-win for your child’s mouth! If you’re considering transitioning your kids to natural toothpaste, Tom’s of Maine Children’s Gel is a great choice to build their healthy habits naturally. It fights cavities, strengthens enamel, and contains no artificial flavors, colors, or preservatives. Plus it's gluten-free, cruelty-free, and halal and kosher-certified