Name: VersaDry360
Brand: VersaDry360
Rating: 5 (1 reviews)

RevAir

VersaDry360 is not just a new product—it’s the evolution of Reverse-Air, unlocking a more accessible
form factor designed to expand our market while reinforcing our premium leadership. This launch
positions RevAir to win beyond the bathroom—meeting consumers wherever they live, travel, and
style.
Built on a clear and compelling truth—traditional dryers create chaos, VersaDry360 creates
control—our go-to-market strategy combines breakthrough storytelling with high-performance
creative designed to scale across DTC, retail, and paid media.
We are launching at $549 MSRP - maintaining brand integrity while signaling innovation, durability,
and superior results.
Rather than discounting during our Holiday launch- we intend to drive urgency and value through a
premium Gift With Purchase: the Micro Edge Styler, reinforcing our positioning as a
high-performance system.
To fully realize the impact of this launch, we are investing in a complete, scalable content
ecosystem—spanning hero, education, demo, and CGI—to visually and emotionally demonstrate the
technology and drive conversion at every t

VersaDry360

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