Business & Communications
Business & Communications
Carlos Ramos is a pioneering cannabis mixologist and the founder of Up Elevated Cocktails, where he blends over 16 years of experience in the beverage industry with a deep passion for plant medicines. During the Covid pandemic, Carlos shifted from traditional mixology to the cannabis space, driven by a mission to educate and break the stigmas around cannabis through his craft. His expertise in recipe development, with a focus on fresh, seasonal ingredients, has made him a leader in the emerging field of cannabis-infused beverages.
Carlos’s journey into cannabis began in college, where a felony conviction for selling weed became a transformative chapter in his life. Today, he is not only a successful entrepreneur but also a community builder, running a 420 run club and creating inclusive, active spaces for cannabis enthusiasts. He holds a business degree from Indiana University with a focus on entrepreneurship and a minor in graphic design. His work with renowned brands like Lagunitas and 18th Street Brewery has solidified his reputation in both the craft beer and cannabis industries.
Looking ahead, Carlos is focused on opening a cannabis consumption lounge, developing cannabinoid beverages, and creating a curriculum and certification program for cannabis mixologists. His vision is to make cannabis mixology mainstream while continuing to promote a healthy, active lifestyle in his community.