Jocelyn Cruz

Latina. Millennial. Body Positive. Musical Artist. Gamer. Host. Jocelyn Cruz is a Director at Paramount Pictures, leading the multicultural marketing brand strategy. She has over ten years of experience in the film and marketing industries. Jocelyn has executed successful cultural campaigns that drive box office results and audience satisfaction. As a multicultural marketing expert, Jocelyn aims to ensure authenticity and avoid negative stereotypes. She also connects with diverse consumers through targeted digital, broadcast, and radio advertising, finding relatable themes and touchpoints. Jocelyn is passionate about the representation and perception of people of color in media, and she is determined to help the next generation see themselves on screen and amplify the voices of people of color in the film industry.